In appreciation, $5 Target eGiftCard™ available for all those who come out to give

Thousands of people have responded to the emergency call for blood and platelet donations issued by the Red Cross in early July, but there continues to be a critical summer blood shortage. Eligible donors of all types are urgently needed.

After issuing the emergency call, the Red Cross has experienced a 30 percent increase in blood donation appointments through mid-July. About half of the appointments were scheduled by donors using the free Blood Donor App or at redcrossblood.org. Despite this improvement, blood products are still being distributed to hospitals as fast as donations are coming in, so more donations are needed to meet patient needs and replenish the blood supply.

“The blood supply is like a cell phone battery, it constantly needs recharging,” said Christy Peters, external communications manager of the Northern Ohio Blood Services Region. “We sincerely appreciate those who have responded to the call to help save lives and encourage those who haven’t to consider rolling up a sleeve and give the gift of life. It only takes about an hour but can mean a lifetime for patients.”

Nearly 61,000 fewer blood donations than needed were given through the Red Cross in May and June, prompting the emergency call for donations in early July. The shortfall was the equivalent of the Red Cross not receiving any blood donations for more than four days.

How to help

To schedule an appointment to donate, use the Blood Donor App, visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767). Donation appointments and completion of a RapidPass online health history questionnaire are encouraged to help reduce the time it takes to donate.

As a special thank you, those who come out to give blood or platelets with the Red Cross July 26 through Aug. 31 will be emailed a $5 Target eGiftCard™.*

What to know about giving blood

To make an appointment or more information, simply download the American Red Cross Blood Donor App, visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767). A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

Blood donors can now save time at their next donation by using RapidPass to complete their pre-donation reading and health history questionnaire online, on the day of their donation, prior to arriving at the blood drive. To get started and learn more, visit redcrossblood.org/RapidPass and follow the instructions on the site.

* Restrictions apply. Additional information and details are available at redcrossblood.org/summer. The Bullseye Design, Target and Target GiftCard are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer.